Friday, September 25, 2015


Everyone keeps watching music videos on air and enjoying them not understanding the difficulties and challenges involved in directing and producing one.

So this week, gospel rap artist now turned music producer/video director Morris Sam aka Xcadoba Xcalante gives us some insight into music video production.

Most up and coming musical artist thinks shooting a GOOD music video only consist of pointing an expensive camera and shooting the subject but it's quite different and more complicated than they think.

First of all, a lot should be considered before you embark on a music video project.

1. Your Music
2. Your concept/idea
3. Your budget


A good song usually is a good way to start the process of shooting a classical video. If the song is right, you would have gained atleast 50% of the listeners attention in the promotional stage even before you shoot a good visual for the song.
So always make sure you have a good song of whatever genre you decide. By the way, genre refers to musical style you sing such as jazz, r&b, hip hop, salsa, rock etc.
Also remember to write meaningful songs and not just junk because the type of audience you get is mostly defined by the amount of sanity you have in your music.


The first thing that pops into your head soon as you conceive the idea of making a track (song) usually might not be the best idea for your song, but it's a good way to start planning the concept for the music.

Now this is the tricky part, you could create a really good concept and not have the finance to actualize it. So when creating a concept, please have at the back of your mind, your financial support. There is no point of writing a concept, where you sing in a private jet or go jet skiing with your girl when you know you haven't got such finance.
It's usually better to keep it tight and simple if your funding isn't all that.

So back to me, I want to encourage you all, also to read up on cameras and equipment and go online to check out what most of these cameras do before you start dictating to the director the type of camera you want to be used in shooting your video.

Most DSLR cameras will get the job done, but I'll go more into that in my next article.

For more information on Swit Summer Productions International visit our website on and remember to like our facebook page and follow us on twitter @switsummerintl.

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